Today customer experience agency Gekko Group has launched a new retail web scraping solution, GWS, enabling sales and marketing teams to better understand their brands e-commerce performance. GWS is an end-to-end solution for brands which integrates real-time e-commerce data and Gekko Group's own bricks and mortar intelligence to boost effectiveness and identify sales opportunities.
With in-house developer capabilities and Gekko Group's market knowledge of brands, categories, retail and consumers it’s developed a powerful, cost-effective tool. Providing brands with visual and actionable ecommerce trends that marries ecommerce intelligence with that from bricks and mortar retailing giving a whole market view.
This is an end to end service with Gekko Group consulting, building and managing this customisable and flexible service and providing brands with the data and insight outputs via an intuitive dashboard. GWS is capable of extracting hundreds of thousands of data points across multiple retailers in a matter of minutes each day, allowing unrivaled up to date information and insight. The service enables brands to track share of voice, availability, pricing and promotion, ratings as well as shopper reviews. Brands can consolidate their online product space into one insightful clear and concise dashboard that will enable them to make more effective data driven commercial and marketing decisions.
Daniel Todaro, Gekko Group MD comments: “The GWS solution enables us to combine real-time performance data with our in depth understanding of shopping and shoppers, to help brands enhance product performance. It’s a very competitive landscape and intuitive brands often succeed using as much insight as possible to fuel their decision making. GWS from Gekko Group enables a brands sales and go to market teams to look at a myriad of layered scenarios, from how competitor products and new launches may have affected a brands market share to showing the relationship between promotions and Share of Voice (Share of Shelf).”