New research: Tech buyers expect more from “AI-powered”
30 Sep 2026
Daniel Todaro, CEO of Gekko Group, discusses how AI in consumer tech will soon become an expected feature rather than a premium selling point.
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30 Sep 2026
Daniel Todaro, CEO of Gekko Group, discusses how AI in consumer tech will soon become an expected feature rather than a premium selling point.
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30 Sep 2026
As digital channels face oversaturation, brands are pivoting toward in-person activations and strategic collaboration to drive consumer trust and long-term loyalty. Discover how marketers are cutting through the digital noise to boost immediate sales and build brand equity in this insightful commentary by Daniel Todaro, CEO.
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25 Sep 2026
Discover the top gifts, tech gadgets, and home appliances shaping UK shopping habits this festive season. By Rupert Cook, Marketing Director.
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22 Sep 2026
Discover how temporary physical spaces are revolutionising experiential retail, driving customer engagement, and gathering vital market intelligence in an increasingly digital world by Daniel Todaro, CEO of Gekko Group.
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31 Jul 2026
With parents facing financial squeezes and children influenced by social media, g2's Marketing Director Rupert Cook explores how housewares retailers can win big on hydration, food-on-the-go, and durability.
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22 Jul 2026
As UK adspend grows, marketing leaders debate whether AI is a threat or an opportunity. Daniel Todaro, CEO at Gekko Group, shares why investing in memorable customer experiences, rather than just short-term tech, is the real key to long-term brand loyalty. Click to read his full insights.
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22 Jul 2026
Overreliance on poorly-implemented AI for customer experience is costing retailers, with consumers going in search of the human touch. Daniel Todaro, CEO at Gekko Group, the customer experienc marketing agency, discusses the need to balance the benefits of transformation with customer centricity, and the pricing power associated with choice.
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16 Jul 2026
Discover why maintaining visibility through memorable customer experiences and brand storytelling is securing long-term loyalty amidst economic adversity. Daniel Todaro, CEO, explores the latest shifts in marketing spend and the balance between AI efficiency and engagement.
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29 Jun 2026
Discover how independent retailers are defying the narrative of high street decline by embracing experiential retail. Marketing Director Rupert Cook explores how storytelling, community collaboration, and immersive technology can drive footfall and protect margins in an increasingly digital world.
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19 Jun 2026
A collection of coverage on our research surrounding Amazon Prime Day.
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17 Jun 2026
Don't let 'Deal Dazzle' drain your budget this Amazon Prime Day. Daniel Todaro, CEO at Gekko, explains why assuming Prime Day always offers the lowest prices could cost you hundreds of pounds, and how shopping seasonal trends instead can maximize your savings.
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2 Jun 2026
Explore how rising costs and regulations are creating a youth jobs crisis in UK retail. Gekko CEO Daniel Todaro warns that these pressures are forcing retailers to cut entry-level roles, potentially damaging both customer experience and the industry's future talent pipeline.
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29 May 2026
Gekko Group, the UKs leading technology focused shopper marketing agency, is proud to announce that it has become part of the Sales Service International (SSI) Network.
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26 May 2026
In this article, Rupert Cook, Marketing Director, explores how the UK’s £3.7bn Small Domestic Appliance market is being reshaped by Gen X spending power and the circular economy. Discover why the "flight to quality" and repairable tech are the keys to winning over the 2026 consumer.
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13 May 2026
Francesca Roche sits down with Daniel Todaro, CEO at Gekko Group, to explore how retailers can bridge the gap between digital research and in-store expertise to drive loyalty. Discover why a balanced blend of AI-driven insight and human touch is the future of customer experience in a cautious economic climate.
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20 Apr 2026
Learn how to future-proof your retail brand as Digital Marketing Manager Callum Puffett explores the power of AI, social commerce, and seamless shopping experiences to drive 24/7 sales.
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16 Apr 2026
Join Daniel Todaro, Managing Director of Gekko Group, to discover why human connection is the most powerful algorithm for retail conversion. Learn how the expert behind Apple’s early retail success turns simple transactions into brand advocacy.
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16 Apr 2026
Daniel Todaro, Gekko Group CEO, explores the shift from short-term sales promotions to long-term brand equity. Discover how brands are navigating economic uncertainty and why experiential marketing is the new key to fostering Gen Z loyalty and trust.
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31 Mar 2026
Discover how independent retailers can dominate the £283.9 million floorcare market in 2026. Daniel Todaro, CEO of Gekko, explores how high-tech robotics, tactile in-store experiences, and "white glove" services provide a winning edge over online giants.
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31 Mar 2026
Rupert Cook, Marketing Director at Gekko Group, explores how the 2026 sustainability landscape has shifted from vague PR claims to a necessity driven by the "Thrifty Eco" consumer and stringent new laws. Discover why durability is the new "green" and how Digital Product Passports are transforming transparency and brand loyalty.
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30 Mar 2026
In a world of AI and automation, Callum Puffett, Digital Marketing Manager at Gekko Group, reveals why the UK high street is thriving through physical experience and community loyalty. Discover how hyper-local digital tools, radical transparency, and "Odd Couple" collaborations are redefining the future of retail.
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27 Mar 2026
Daniel Todaro, CEO of Gekko Group, explores how brands can navigate the "Wild West" of social shopping to build long-term loyalty and brand equity. Discover why a strategic approach to platforms like TikTok is essential for engaging younger generations beyond simple transactions.
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26 Mar 2026
Discover why expert training is the ultimate competitive advantage for independent retailers. Daniel Todaro, CEO of Gekko Group, explores how investing in staff knowledge can prevent billions in lost revenue and create in-store experiences that online retail simply cannot replicate.
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24 Mar 2026
In an era of complex tech and AI, HR leaders face a material risk to ROI if workforce readiness is treated as a secondary thought. Daniel Todaro from Gekko Group explores why upskilling frontline teams is now a matter of revenue protection rather than just a service metric. This article examines the strategic shift toward “dual learning”, combining digital agility with immersive face-to-face training, to drive performance. Discover how elevating L&D to a core pillar of launch planning transforms the HR function into a primary driver of commercial success and brand loyalty.
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18 Mar 2026
The FMBE Awards 2025, presented at Troxy London, 29th January 2026 were the 21st anniversary of the event. FMBE were the first awards globally to recognise the variety of skills and achievements for work broadly called Field Marketing and the second awards globally recognising Brand Experience marketing in multiple categories (America’s Ex Awards started in 2003, a year before FMBE).
At the awards we celebrated the talent and the high achievers active in the industry today. We handed out reverse birthday presents as the 16 most successful agencies in FMBE’ s past were surprised with blue wall plaques at their tables during dinner to celebrate their pioneering achievements
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6 Mar 2026
Hannah Snoeck, General Manager at Gekko Group, discusses overcoming workplace barriers through merit-focused culture and collective growth. Read her empowering advice on building resilience and driving real change for women in the digital media industry.
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6 Mar 2026
Hannah Snoeck, General Manager at Gekko, shares how breaking barriers and embedding a merit-focused culture can provoke real change. Discover her advice on finding the conviction to lead with resilience and stand up for what you believe in.
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6 Mar 2026
Hannah Snoeck, General Manager at Gekko, discusses overcoming barriers to female progression by embedding a merit-focused culture and building resilience through conviction. Read more on how collective action and individual bravery can provoke real change in the workplace.
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5 Mar 2026
Explore the future of tech with the Gekko Group as they wrap up MWC 2026. From Android XR prototypes and Meta AI glasses to Gemini-integrated wearables, discover the standout innovations shaping the next generation of consumer hardware and software.
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2 Feb 2026
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24 Nov 2025
Your last-minute holiday shopping could cost you up to 18% more! Research reveals when prices truly peak—and it might not be when you think. Find out how to snag the best deals before Black Friday or risk paying a premium.
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18 Nov 2025
Is it better to shop early or wait for Black Friday? Money and retail experts advise on when to find the biggest savings on appliances, electronics, fashion, and how to avoid buyer's remorse. Read the full guide to maximise your discounts!
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29 Aug 2025
From digital chaos to in-store clutter, explore the strategies brands are using—from web scraping and dynamic pricing to smart merchandising—to cut through the noise and ensure customers find what they need.
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20 Aug 2025
From the fast-paced world of wireless earbuds and smart glasses to the enduring legacy of hi-fi systems and the surprising vinyl revival, discover how a divided audio market is forcing brands to rethink their strategies and focus on what truly drives customer loyalty.
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28 Jul 2025
Gekko, a leading customer experience and retail marketing agency, today announced the launch of AI Summary, a powerful new feature within its flagship Opus data collection application.
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22 Jul 2025
Gekko Group CEO, Daniel Todaro, shared his thoughts with Mediashotz, highlighting that both hold great value, but emphasising the importance of integrated campaigns, merchandising and customer experience as part of long-term retail strategies.
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21 Jul 2025
The latest report reveals renewed optimism among marketers in Q2 2025, with many shifting their focus toward short-term, performance-driven strategies. Commenting on these findings, Daniel Todaro, CEO of Gekko Group, emphasises the importance of balance
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15 Jul 2025
Gekko Group CEO Daniel Todaro returned as a guest on BBC Radio 5’s Wake Up To Money, diving into some of the biggest forces shaping global business today.
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14 Jul 2025
A hugely important topic for independent retailers these days, but how do you create an interesting and interactive experience to entice consumers in-store?
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14 Jul 2025
As the summer season approaches, we turn to Rupert Cook, Marketing Director at Gekko Group, for his expert insight into what lies ahead for the retail industry — from emerging trends to key challenges and opportunities on the horizon.
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18 Jun 2025
Discover why pushing for customer loyalty with discount-focused programs could actually harm your brand long-term. This article reveals how such strategies can damage customer relationships, devalue your brand, and even exclude vulnerable consumers.
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20 Feb 2025
Gekko Group Wins Gold at FMBE Awards for Brand Ambassador of the Year.
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13 Sep 2024
Callum Puffett, Digital Marketing Manager at Gekko looks at some of the tools that can be utilised to help retailers of all sizes get a foothold on the Digital Marketing ladder to help improve their brand visibility and most importantly drive traffic.
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15 Aug 2024
With a flurry of exam results expected over the next two weeks, more than four in five (84%) parents of 11-18-year-olds are preparing to deliver on promises made to incentivise their children.
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25 Jul 2024
New Gekko Group research has shown the summer holidays are just a week away, but parents are already planning their back-to-school spending. UK parents are expecting to spend an average of £452.40 per child – the equivalent of £2.3 billion* – with many concerned about how they will foot the bill.
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5 Jul 2024
G2's Android Field Team has been Shortlisted for Team of the Year at the Mobile Industry Awards
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15 Mar 2024
Integrating e-commerce and brick-and-mortar intelligence gives brands real-time, competitive performance data that drives ROI
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12 Feb 2024
New research from customer experience marketing agency Gekko Group suggests that Valentine’s Day is no longer the retail bonanza of old, with over half of UK adults (54%) not bothering to buy any gifts for their significant others, friends or family members.
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17 Nov 2023
g2 Wins Gold at FMBE Awards for Sales Campaign of the Year.
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20 Sep 2023
g2 have been shortlisted for the IPM Awards 2023 in the following categories: Sales Campaign of the Year, Retail Experience and Instore Marketing.
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7 Aug 2023
g2 have been shortlisted for the IPM Awards 2023 in the Experiential Category
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24 Apr 2023
The survey of 2,000 consumers reveals that 13% (9 million) are definitely planning to hit the shops and this rises to 18% of 18-34-year-olds
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24 Oct 2022
ERT Turning Point Live & ERT Awards supported by Gekko Group
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8 Sep 2022
New report from Gekko Group carried out by YouGov sees 66% slash spending on non-essential considered purchases and 43% on essential items during cost of living crisis
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16 Feb 2022
A new mixed-use retail destination for luxury brands is set to open in London’s Knightsbridge
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28 Oct 2021
Retailers miss out on £15bn per year due to poor advice in-store according to new Gekko shopper research conducted by OnePoll
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6 May 2021
With retail lockdowns across the UK now easing, our research has found that 88% of shoppers have returned to physical stores in the first two weeks and felt good about it!
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27 Apr 2021
How are you feeling about the return to physical retail? Please help us understand by filling in this super quick 3 minute survey
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12 Mar 2021
There is a huge desire to get back to the High Street, according to the results of our survey on consumer shopping intentions when lockdown ends.
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25 Jan 2021
g2's Recruitment Manager has put together some hints and tips on how to make the best first impression to land that dream role on a Video Call Interview.
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23 Nov 2020
Tips and Tricks from g2 to help you get the best out of Working from Home
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5 Nov 2020
The Gekko Group continues to support brands through the second national lockdown with a focus on virtual solutions
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26 Oct 2020
If you’re a job seeker, we’d like to share a few tips with you on how you can best prepare yourself for this and also how to make your CV and application stand out.
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2 Sep 2020
The Gekko Group launches new digital learning management system for retail sales teams
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1 Sep 2020
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26 Aug 2020
Read about how g2 has adapted to the changing retail landscape and is optimistic about the future.
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6 Aug 2020
Read the latest article for Customer Experience Magazine by Daniel Todaro, Gekko Group's Managing Director.
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18 Mar 2020
Latest update about how g2 is remaining operational during the current crisis
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24 Apr 2019
Dixons Carphone (DCP) have confirmed that g2o have once again made it on to their approved agency roster.
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1 Feb 2019
With less than two months to go until the UK is due to leave the EU on 29th March we’re keen to establish what effect the prospect of Brexit is having on the pound in your pocket.
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14 Dec 2018
A study launched today by Gekko Group, a marketing agency titled – ‘Service not Sci-fi’ reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes to shopping.
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10 Aug 2017
There’s a huge market for stationery in the UK, especially as we head towards the all-important ‘back to school’ period
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18 Nov 2016
Research by the Office of National Statistics shows retail sales are up in October 2016
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19 Oct 2016
When do consumer like to purchase seasonal items over the summer months?
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6 Sep 2016
Nominated for g2's first industry award in its 4 year history
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11 Jul 2016
Connected products are becoming increasingly commonplace on the shelves of retailers nationwide. Toys are no exception.
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29 Apr 2016
How many people who make such a new year resolution actually go through with it, and how many put it off until later in the year?
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23 Mar 2016
Traditionally March and April have been a time for homeowners to spruce up their homes after the long winter, cleaning out cupboards and other neglected areas. However in this day and age, does the annual Spring Clean still happen?
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14 Mar 2016
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17 Feb 2016
In the annual retail sales calendar there are number of key dates that present an opportunity for sales spikes. Understandably, the majority of focus is placed on the Christmas Peak period that kicks off with increasingly ubiquitous Black Friday events. Throughout the rest of the year the grocery / FMCG sector endeavour, with their seasonal aisles, to boost sales in the run up to say Valentine’s, Easter, and Halloween.
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16 Feb 2016
Brits purchased three million fitness bands and smartwatches last year, up 118% on 2014, according to data from Mintel. Unsurprisingly, sport brands are trying to get in on the action.
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12 Feb 2016
The release of ABCs consumer magazine results for the July to December 2015 period has revealed some interesting statistics about the type of publications popular among readers. These most recent figures reveal some indicative changes, with many market staples declining as reader attitudes continue to evolve.
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5 Dec 2015
Whilst online shopping is big business for all brands, in today’s developed omni-channel world, the need to physically immerse ourselves into a brand is still really important.
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2 Dec 2015
Shoppers prefer to shop in store because they can see, touch, experience and try on products before buying.
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28 Nov 2015
Many brands have involved themselves with the Bond franchise and while not every single one of them will have that instantaneous recognition that the likes of Aston Martin and Omega watches might have, it provides those brands with a concrete platform to increase brand equity and establish itself as different to the crowd opening themselves up to new categories.
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30 Sep 2026
Daniel Todaro, CEO of Gekko Group, discusses how AI in consumer tech will soon become an expected feature rather than a premium selling point.
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30 Sep 2026
As digital channels face oversaturation, brands are pivoting toward in-person activations and strategic collaboration to drive consumer trust and long-term loyalty. Discover how marketers are cutting through the digital noise to boost immediate sales and build brand equity in this insightful commentary by Daniel Todaro, CEO.
Read more