22 Jul 2026
As UK adspend grows, marketing leaders debate whether AI is a threat or an opportunity. Daniel Todaro, CEO at Gekko Group, shares why investing in memorable customer experiences, rather than just short-term tech, is the real key to long-term brand loyalty. Click to read his full insights.
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22 Jul 2026
Overreliance on poorly-implemented AI for customer experience is costing retailers, with consumers going in search of the human touch. Daniel Todaro, CEO at Gekko Group, the customer experienc marketing agency, discusses the need to balance the benefits of transformation with customer centricity, and the pricing power associated with choice.
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