Added Value | g2 Field Marketing

Our mission is to research and share the latest economic, retail and industry insights, helping to add context to marketing activities.

Through a dedicated weekly deck, plus inclusion in campaign related reporting, we aim to provide a deeper understanding of performance in order to help you make more informed strategic decisions.

How can you capitalise on the £9bn Back-to-School Market?

31 Jul 2026

With parents facing financial squeezes and children influenced by social media, g2's Marketing Director Rupert Cook explores how housewares retailers can win big on hydration, food-on-the-go, and durability.

IPA Bellwether: Is AI starting to disrupt adspend?

22 Jul 2026

As UK adspend grows, marketing leaders debate whether AI is a threat or an opportunity. Daniel Todaro, CEO at Gekko Group, shares why investing in memorable customer experiences, rather than just short-term tech, is the real key to long-term brand loyalty. Click to read his full insights.